873期 4月3日 :Using Norms and Monetary Incentives to Change Behavior: A Field Experiment(Miguel Fonseca, University of Exeter 大学经济学院副教授)
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873期 4月3日 :Using Norms and Monetary Incentives to Change Behavior: A Field Experiment(Miguel Fonseca, University of Exeter 大学经济学院副教授)

【主讲】Miguel Fonseca (University of Exeter 大学经济学院副教授)

【主题】Using Norms and Monetary Incentives to Change Behavior: A Field Experiment

【时间】2018年4月3日 (周二) 15:30-17:00

【地点】上海财经大学经济学院楼402室

【语言】英文

【摘要】Using a two-day field experiment, we study the effect of norms and monetary incentives on promoting desirable behavior. We vary both monetary incentives (reward or fine) and descriptive social norm information (what people actually do) in a 3x3 factorial design to investigate their effects on punctuality. We find evidence of two types of subjects: intrinsically punctual and late despite virtually all subjects reporting to value punctuality. Late types respond to incentives but not norms, unless combined with incentives. Punctual types only respond to the combinations of norm information and incentives. We propose that the optimal policy is context-dependent. Whenever an undesirable behavior is prevalent, informing people of that fact while rewarding the desirable one is most effective. When a desirable behavior is widespread, informing people of about that fact while punishing those who engage in the unwanted behavior is optimal. Our results can be explained by a model incorporating innate preferences for punctuality and descriptive social norms.

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上海财经大学经济学院